Fripp Article – The Rule of Three: “Most speakers know about the importance of using ‘The Rule (or Law) of Three.’ Most of us are not aware where it came from.”
The rule of three does have a mathematical foundation which has been translated into market research for the rule of three. It makes you think. There are some sites which believe they have to get you in three clicks. So three, both historically and culturally seems to have quite a significance. Is this why people repeat themselves when they are giving lectures. You get the same information over and over. Is is why parents repeat themselves? Is it why 3 misses and you’re out? Three tries and you’re on your own? Do we get 3 significant leaders? Three top companies? Is three really that important? If it is, this information is power! But isn’t three a crowd?