Sister Madonna Buder is Nike’s new Unlimited Youth face and this is the ad. She started running in her 40s and has now become the Iron Nun because she can succeed in the Iron Man challenges. There are other videos of her on You Tube. She works hard, she is very clear that making the effort is what gets you there. She learned you cannot always succeed but just making the effort would get her to go where she wanted. As an 86 year old she is a great role model for anyone. She is showing that older people can be just as impressive and inspiring as younger people. She is rewriting the belief that old people need to limit themselves. Nike has taken it one step further to show that youth, in fact, is a state of mind and a lifestyle choice. Being active works. Putting yourself out there works. Looking after your mind, body and spirit works.